iBackApp
Appalachian State Day of Giving Campaign
CLIENT
Appalachian State University
CREDIT
Company - EAB
Art Direction & Design - Charles Watson II
Copy - Scott Hornby
Summary
iBackApp is App State’s annual Day of Giving campaign, engaging donors and alumni through a cohesive multi-channel strategy across direct mail, digital advertising, and email. The campaign strengthens donor connections, builds community, and inspires continued support for App State.
Direct Mail
Digital Ads
Ad 1: Save the Date
Ran two weeks prior to Day of Giving
Ad 2: Give Early
Ran one week prior to Day of Giving
Ad 3: Give Now
Ran duration of the event
Ad 4: Thank You
Ran for one week, post event
Email Engagement
