Advancement Fundraising Social Ads
Social Media Ads
CLIENT
University of Northern Iowa
Ball State University
CREDIT
Company - EAB
Animation & Illustration - Charles Watson
Copy -
Summary
A collection of social media campaigns designed to support university advancement and fundraising initiatives. Each campaign translates institutional branding and fundraising goals into engaging digital creative that connects with alumni and donors, builds awareness, and inspires giving.
University of Northern Iowa
Day of Giving Facebook Ads
I collaborated with our copywriter, Scott, to create two 15-second social media ads for the University of Northern Iowa’s Day of Giving campaign, Live Purple, Give Gold. The “Save the Date” ad (left) was designed to build awareness and anticipation leading up to the event, while the “Day of Event” ad (right) encouraged alumni and supporters to participate and give. Using the campaign’s “Midas Touch” concept, I translated the creative direction into engaging motion graphics that connected the gold theme with UNI’s visual identity and created consistency across both ads.
Ball State University
Calendar Year-End Facebook Ad
I partnered with Ball State University to develop a multi-channel campaign designed to strengthen alumni engagement and encourage year-end giving. The campaign included direct mail, targeted emails, and social media ads, including a 15-second video, creating a cohesive message that encouraged alumni to reconnect with Ball State and support the Ball State Fund. Below are the social media ads created for Facebook and Instagram.
University of Missouri, Kansas City Giving Day Facebook Ad
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