Innovator Defined Outcome
Internal Training Video
CLIENT
Innovator ETFs
CREDIT
Company - Milliman Financial Risk Management
Animation Direction - Charles Watson II
Art Direction - Anna Murnighan
Summary
Innovator ETFs needed a training resource that could onboard new employees while also helping potential customers understand how their financial products worked. As a graphic designer at Milliman FRM, I collaborated with my team to create an animated training video that served both audiences. To make the content easier to navigate and digest, we structured the video into four segments, each breaking down a different aspect of the product into clear, approachable explanations.
The Process
This project was a collaborative effort that brought together strategy, storytelling, and motion design. Our subject matter expert (SME) developed the script, ensuring the content was accurate, informative, and easy to follow. We then partnered with a professional voice actor to record the narration. From there, the Creative Director translated the script into a storyboard that established the visual flow, pacing, and key moments throughout the video.
As the lead animator, I brought the storyboard to life by creating the motion graphics, transitions, title sequences, and visual interactions that guided viewers through each concept. My focus was on simplifying complex financial information through thoughtful animation, using movement to reinforce key messages and keep viewers engaged. Throughout production, I carefully synchronized the animation with the voiceover, refining timing and pacing to create a seamless viewing experience.
Challenges
One of the biggest challenges of the project was the accelerated timeline. The client needed the completed training series delivered within two months, leaving little room for major revisions once production began. To keep the project on schedule, our team front-loaded the creative process by working through multiple rounds of script and storyboard reviews before moving into animation and voice recording.
Investing time in pre-production allowed us to align with the client's expectations early, minimizing costly revisions later in the process. As a result, production moved efficiently, and the final animation required only minor adjustments before delivery.
