After seeing strong engagement with Innovator's product videos, the Chief Digital Marketing Director expanded the video strategy with a new interview-style series focused on market trends and industry insights. The goal was to position Innovator as a trusted thought leader while creating content that felt more approachable and conversational.

For the Innovator ETF Spotlight series, I designed and animated the opening sequence shown here. To establish a warmer, more authentic tone, I incorporated footage of Innovator's office, employees, and workplace environment, giving viewers a glimpse into the people behind the brand. I also expanded the visual language by introducing more of the brand's secondary color palette, creating a fresh look that complemented the existing identity while distinguishing the series from the company's product-focused content.